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It’s often used in logo design, but you can also find it in posters, prints, advertisements, and other graphic design projects. There are five principles of balance in design, each with its own set of rules and guidelines. Balance can be achieved by positioning similar or complementary elements on either side of an axis, creating harmony between them.
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This type of balance is used in a design or in photography with the intention of creating defined focal points, movement or tension. This means that the visual weights of the different elements in the design are not evenly balanced as with symmetrical balance. This is the most common type of balance that you will see in a design. If you draw a line vertically or horizontally, you should see that the visual weight is balanced.
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Symmetrical / Formal Balance
Mosaic or crystallographic balance is also called “organized chaos.” The idea is to have no single element made to stand out more than the rest, which is more than suitable for Pinterest. It has no vertical alignment, but its horizontal alignment and the uniform size of the images balance it out. In the first lesson, you’ll learn the difference between visual design elements and visual design principles. You’ll also learn how to effectively use visual design elements and principles by deconstructing several well-known designs. The elements of visual design — line, shape, negative/white space, volume, value, colour and texture — describe the building blocks of a product’s aesthetics. On the other hand, the principles of design tell us how these elements can and should go together for the best results.
Types of balance in art
Differences in values create clear designs, while designs using similar values tend to look subtle. Although simple, lines can possess a large variety of properties that allow us to convey a range of expressions. Again, I hope you’ve enjoyed this series, and I hope even more that something in the series has given you more control over the visual communication in your designs. You might expect mosaic balance to be the least used online, especially after I offered Jackson Pollack paintings as an example of mosaic balance. A line is drawn from the lower-left corner to the center of the page. From that point on, just about everything that appears on the page does so by revolving around the center or radiating from it, like ripples in a pond.
It ensures that viewers can engage with the content without feeling overwhelmed or distracted. For a deeper dive into the intricacies of visual composition, including balance, refer to the article on the building blocks of visual design at interaction-design.org. Balance in design principles refers to the distribution of visual weight within a composition. It ensures that elements are arranged in a way that doesn't make one side feel heavier than another.
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Opera’s Shiny Demos home page isn’t circular, but the text links all seem to emanate from a common or near common center. It’s easy to imagine the whole shape spinning around one of the squares in the middle or maybe one of the corners where four squares meet. The smaller circle in the upper right adds a little translation symmetry and some asymmetry, increasing visual interest in the composition. There’s a sense of translation symmetry as the gold lines of text repeat in the upper left and lower right of the image, as well as in the button further down the page. The design of Helen & Hard’s entire website is symmetrically balanced.
Jackson Pollock is one of the most popular abstract expressionists who created masterpieces with mosaic balance. His paintings are great examples of the phrase “calm in chaos”. The resulting design does not convey the message you want it to. We observe symmetry in many difference aspects of nature, such as in human faces or butterflies.
Assuming all else is equal, let’s see how each of these factors have an impact on visual weight. If you’ve been struggling to create visually pleasing designs, it could be that they’re lacking in this department. Thankfully, you don’t have to be an expert to apply this principle to your next project.
You can create rhythm, motion, speed and dynamic action through translation symmetry. It evokes feelings of modernism, movement, energy and vitality. Asymmetrical balance offers more visual variety, although it can be more difficult to achieve because the relationships between elements are more complex.
The word-mark was developed having in mind the simplicity, utility, and beauty of geometrical shapes. The result is a strong, perfectly balanced shape, that can stand on its own as well as to be easily adopted by different divisions of the company. Elegant and stylish logo with unique whimsical touch presented in a visually balanced manner.
History tends to repeat itself, and that's certainly the case when it comes to retro styles, as the comeback of this nostalgic 1950's aesthetic proves. Pink may be an unexpected choice when it comes to kitchen design, but the cheerful color is actually surprisingly versatile. "Pink provides that unique retro charm and is a hue that doesn't go out of style," says Mattia Salia, product manager at SMEG, known for its vintage-inspired kitchen appliances. "While playful, pink is also a unique and stylish choice for the kitchen, setting it apart from more traditional colors like white or beige."
Visual hierarchy places importance on presenting the most vital information at the top. By understanding and applying these principles, designers can create intuitive, aesthetically pleasing, and practical designs that cater to user needs and preferences. In user experience (UX) design, minimizing users’ cognitive loads and decision-making time is vital. Symmetrical balance occurs when equal weights are on equal sides of a composition, balanced around a fulcrum or axis in the center.
In symmetrical design, centering the design elements is a great way to ensure that the design you will end up creating will be symmetrical. Type of balance, in which visual elements radiate from a common central point. Its advantage is that attention easily finds and holds a focal point — exactly in the center. If the website is balanced, visitors subconsciously feel comfortable. The website balance is perceived as a visually proportional arrangement of its elements.
Symmetry is visually pleasing at a subconscious level, looks organized and harmonious. Symmetrical balance is created by the uniform placement of elements on both sides of the horizontal or vertical central axis. That is, both sides of the imaginary line through the middle of the page are in fact mirror images of each other. Balance can be achieved by having symmetry in the design (for instance, having a webpage with centralised text and images). However, you can also achieve balance without symmetry — perhaps unsurprisingly, this is known as asymmetrical balance. We achieve asymmetrical balance when we arrange differently sized elements in a way that results in unity.
When it comes to decor, I’m most drawn to unique vintage finds and calming colors. One of the most challenging parts of designing in an open-plan space is knowing what to do with the vast, blank canvas before you. Empty space presents so many distinct design possibilities, and knowing how to fill it isn't always obvious. When designing a space, consider how you want the space to feel. Once you know the feeling you want to create, you can choose a type of balance that will help to achieve that goal.
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